Sample Chatbot Case – Management Consulted

Question 1

You have been brought on by a United States based tennis racquet manufacturing company, StrikeCo, to determine whether they should enter the European market. While you may not know the ins and outs of the manufacturing process, the company values your input as a well-regarded consulting firm. What 4 things would you examine first when structuring your approach to this task?

Define the European promotional strategy

Determine the costs (fixed and variable) it will take to enter the European market through various methods (partnership, acquisition, etc.)

Size the European market for tennis racquets

Flesh out the go to market strategy for the European market

Determine which products are to be sold in the European market

Figure out the competitive landscape for racquets in Europe (competitors, customer preferences, etc.)

Consider how we will obtain raw materials

Create a growth projection for the next 10 years if we succeed

Additionally, rank them in order of importance

– Fill Out Other Fields –

Question 2

StrikeCo, after careful consideration, is deciding between launching a racquet in Europe targeted at children aged 5-10 or a racquet targeted at teenagers 13-18. Before making this decision, what are some key questions that they should ask to get to the best possible move? Pick the 4 that make the most sense to you.

How many people are in Europe?

Which market within Europe are we looking at?

What are the costs associated with making a racquet?

What is the profitability in each segment?

Are the segments mutually exclusive?

What is the anticipated growth in each segment?

How do people decide what racquet to buy?

What is the respective competitive landscape?

Question 3

Further analysis has shown that the children’s racquet sells for $100 and has a profit margin of 15%, and the teenager racquet sells for $150 and has a profit margin of 10%. The cost to enter the market for the children’s racquet is $10M, and the cost to enter the market for the teenager’s racquet is $15M. How many racquets must be sold in each category to break even?

700K racquets for the children’s market and 1.5M racquets for the teenager’s market

666.6K racquets for the children’s market and 1M racquets for the teenager’s market

500K racquets for the children’s market and 2M racquets for the teenager’s market

780K racquets for the children’s market and 1.5M racquets for the teenager’s market

Question 4

When examining a particular segment and/or market, there are unique factors that differentiate that market. For example, light bulbs in California must follow more stringent energy usage guidelines than in other U.S. states. It is prudent to plan around this when examining a particular market. What are some factors unique to selling children’s racquets compared to selling teenagers' or adults' racquets that the client should be aware of?

Question 5

Given that we must sell less children’s racquets, StrikeCo has decided to go with this option. One of the key things that StrikeCo needs to know, however, is how big the market is. Please estimate the total addressable market based on the figures below for Germany and Italy.

Question 6

The CEO of StrikeCo has asked for an update. What do you recommend for StrikeCo’s European expansion plan? (Click record video below - you will have 1 minute to deliver your final recommendation.)

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Chatbot: Tennis Company

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